Social media conferences in the San Francisco Bay Area.

Brand Management Tech Conferences

How Attending a Conference or Trade Show Can Benefit Your Business

If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which you can gain from the whole experience. From visibility to credibility, whatever the size of your business, a trade show is something which should definitely be considered if you’re […]

Latest Mobile Trends & Tech Tech Conferences Technology Leader Interview

Thoughts from #CES2016 and a Conversation with Aaron Goldman, CMO of 4C

Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs,?smart microwaves,?even?smart shoes! As more “things” […]

Sales Strategy Tech Conferences

3 Modern Sales Practices Needed to Reach Buyer 2.0

Co-authored by Cassie Rosengren?for HuffingtonPost Salesmanship is arguably the world’s oldest and most timeless profession. While innovation has driven the evolution of man for millions of years, salesmanship (alongside marketing) has been the engine that keeps innovation running. Walter A. Friedman’s Birth of a Salesman goes as far as to suggest that sales men — […]

Advertising Content Marketing Tech Conferences Video Marketing & Technology

10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]

Case Study Gamification Tech Conferences

Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

Case Study Content Marketing Social Media Trends Tech Conferences Technology News

Social Media Today Study: How Social Is Global Enterprise?

Today in Atlanta,?Social Media Today?(SMT) announced its?Socially Enabled Enterprise Oracle Study.?SMT’s research, done in partnership with Oracle and?Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations. The idea of a “socially enabled enterprise” is one where a set of collaborative processes […]