Social analytics tools, programs and companies in the San Francisco Bay Area.

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How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)? Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]

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Study: 51% of SMBs Believe Analytics Are Critical, but Only 45% Track Them

With over 10,000 volunteers in more than 300 chapters across the nation, the folks at?SCORE.org know a bit about running a successful small business. If you’re just starting a business, SCORE mentors can provide the practical action plan, education and tools you need to open your doors and establish a customer base. Are you writing […]

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Social Media’s Top Men’s and Women’s Lifestyle Mags

Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and women’s lifestyle magazines based on social media performance. The company’s?eValue score?delivers intelligent brand data for?social media networks?including Facebook, Twitter, Instagram and YouTube. A?score is assigned between 0-100, and is comprised of the aggregate of three subscores […]

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Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]

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5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s?Social Media and Web Analytics (SMWA)?Summit?in San Francisco. Hosted by the UK’s?Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be […]

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Big Data for Beginners

As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the?program chair for the O’Reilly Strata Conference?explains the Big Data surge. But I had a friend […]

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The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

Article first published as?The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge?on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in?customer experience management?(CEM), the practice of […]

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“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”?? Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that. ?Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]