Big Data Case Study Infographic Latest

#BigData: The Psychology of the Supermarket [Infographic]

Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow. In the infographic below, the University of […]

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67% of Marketers Say Their Marketing Departments Are Inefficient

The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]

Brand Management Case Study Social Media for Business

Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content

The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]

Advertising Case Study Latest Marketing Strategy

Study: New Growth Leadership Initiatives Needed in B2B Messaging

Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

Case Study Latest Startups

2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing

The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found?Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]

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Study: 51% of SMBs Believe Analytics Are Critical, but Only 45% Track Them

With over 10,000 volunteers in more than 300 chapters across the nation, the folks at?SCORE.org know a bit about running a successful small business. If you’re just starting a business, SCORE mentors can provide the practical action plan, education and tools you need to open your doors and establish a customer base. Are you writing […]

Case Study Latest Social Media Trends Technology News

Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

Brand Management Business Reputation Case Study Latest

Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]